13 Dec 2017

Compiled by Art Prism Team

The internet has displaced the sole gallery-based exhibitions as the conventional means of exposure that an artist gets. Creating an online profile is the forefront of the contemporary artist’s marketing strategy. When browsing through art online, images are the only way for the viewer to inspect the artwork. Therefore, viewing the image makes for a crucially decisive action for the potential buyer. From the artist’s standpoint, this phenomenon renders it their prudent obligation to upload a photograph that does justice to the artwork itself. Thereby, making the method of photographing your artwork, a necessary consideration.
Photography is the vehicle to represent the art as genuinely as possible. It is a common occurrence in the online art business for interested buyers to pass by because they didn’t quite like the artwork, even though they would’ve bought it had they seen it at an auction or an art gallery. The only factor responsible for this difference is the inability to represent the art online without compromising the integrity or quality of the piece, once again shedding light on the vital significance of compelling photography of the art.
Putting minimum effort into photography of the art will only bring in customers who have been familiar with the artist for a while, and exclude those who are still in the process of discovering it. It is your job as an art seller to compensate for the handicap of the online buyers regarding their inability to view the art in its physical presence. The best way to attain this is by providing them an up close and in-depth photography of the artwork, so they can experience it in a way that is close to the real-time physical experience of the gallery. They key is to add shots featuring as many details as possible. Whether it’s the back of the painting, the border edges or close up shots of those bold strokes, everything matters! And all these details add to the integrity of the piece. If it’s sculpture, a 360-degree view will offer great insight for those interested. The more accessibility you provide for your artwork online, the higher will be the confidence of the buyer.
It is recommended to caption the images with information that would typically be included in the descriptions at art exhibitions. This information helps the buyer understand the artwork and become aware of its attributes. Even though dimensions are one piece of information usually available along with the artwork, they are often misunderstood as an estimation. To resolve this common error, it’s wise to photograph the artwork mounted on a wall in a furnished setting as a reference for size.
It is easier for the viewer to imagine the art online in a real-time gallery setting, if it’s photographed from an angle similar to one gallery attendees look from, straight on with a blank wall background. Additionally, it is always a good practice to run the final photographs by friends and family for feedback, before posting them online. This gives you the chance to make last minute changes. Photographing the art provides the artist with an exclusive opportunity to help the viewer focus on aspects of the art that they might miss out in a physical gallery, by photographing the parts you want to bring to their attention.