14 Dec 2017

Compiled by Art Prism team

In today’s era, presenting your art to general masses and bringing it maximum exposure has become attainable for artists. Exhibiting your art serves some cohesive functions. It will take the observer to the place that the artist meant for him to go, to appreciate the beauty of the whole experience. It also helps the artists sell their work. Both can be accomplished by the artist’s obligation to present and explain their work to the global online audience.
Since the artist can reach out to an enormous number of people, strangers are going to be a significant portion of them. This is why it is essential to present your art to your audience in a way that they understand, to prevent an interested buyer passing on just because they couldn’t grasp the essence of your work.
Writing is the best way to explain your work is making an effective artwork description a must have. The description must be written keeping in mind the ease of strangers, who will constitute a considerable part of the audience and are the ones to be convinced the most. The art description is an opportunity for the artist to catch the viewer’s attention with a compelling and easy to read content, increasing their chances of buying your work by slowing down their short attention spans. It also compels the viewers to seek more information, providing the ground for dialogue between the buyer and artist.
Similarly, the artist statement is there to satisfy the customer about any questions they might have, whether you’re too busy to answer them, or don’t want to answer them in person for any given reason. It’s meant to welcome the visitors to your work and must be in simple language decipherable for common people that aren’t too knowledgeable about art, giving them a vehicle through an easy-to-understand personal statement, to connect with you and learn more.
Artist statements are an artist’s statement, making it essential for the artist to make it personalized and written in first person voice for a more impressive impact. If you don’t feel writing is your strong suit, you’re better off hiring professional writers to help you convey your message the way you want.
Don’t make the common mistake of adding comments from third parties, such art critics or gallery owners about your work in the personal statement. An excellent artwork can successfully convey the message it represents. Make use of personal statements to form such connections, and tell the viewers what you want to say to them. Personal statements need to be short, precise, and to the point, to convey your persona as an artist accurately. Make sure you run your personal statement by friends and acquaintances for an honest feedback before publicizing it.